Web copywriting involves crafting words that get people to take some form of action.

For example, is the copy on your website’s home page written simply and clearly and in a way that encourages people to feel that they’ve come to right place? Does it engage them and point them to the next step you’d like them to take? Or is it written in a vague way – or in a jargon-filled way -- that confuses people and makes them think, “Wow, this isn’t worth the trouble. I’m going to try a different website.”

Or, is your blog bogged down? Do you have trouble coming up with fresh content? Was the last entry written six months ago (or more)?

I can help you determine who your target audience is (you might have more than one) and I'll write web copy that fits with this audience's goals, motivations and needs.

I believe in clarity, simplicity and getting to the point.

The result is that your website or blog will engage and deliver. You’ll turn prospects into leads and customers faster than ever before.

I do have to warn you about one thing up front, though. When it comes to web copywriting, I'm not the only one who will be working. I put you to work, too. Excellent web content can’t come just from me. Even though I'm doing the actual writing, your expertise and enthusiasm are required. After all, you are the best person to convey the heart, soul and details of your business, right?