Blue Kite Blog
How Do I Grow An Email List?
Email is still one of the simplest and most effective ways to get important messages in front of potential customers. Emails are a great way to introduce new prospective customers to your business and to stay in touch with those prospects by reaching out at ideal times with targeted offers. Many small businesses have a…
Which Works Better: SEO or Google Ads?
The possibilities are endless when it comes to creative ways to attract new customers. The trick is determining which method is likely to bring you the best results. Two of the most popular forms of online marketing are SEO and Google Ads. Both have their merits and their weaknesses when it comes to marketing, so…
Does Good Web Design Really Matter?
The design of your company website can break or make the business you’re trying to build. Usually it makes a big difference in how the people you are targeting view your company or business. Additionally it potentially converts them into paying customers or returning clients. As such, the main reason why website design matters is…
How Can I Assess the Performance of My Website?
Building the ideal website can be a time-consuming and tedious process. Especially if you have just started out on your business venture and are stressed out about creating brand awareness. Was it a restaurant business in the late memory of your grandma who made the best chili or an e-commerce venture to sell your paintings?…
How Can My Business Do Better in Google?
The game of search engine optimization is becoming more challenging with every year. SEO is ever-changing and Google’s algorithms continue to evolve and become better at providing the most relevant local results to any given search query. When potential customers are looking for a local small business, Google takes a look at a number of…
Does Having a Blog Help SEO?
Did you know that blogging combines a lot of the factors that Google thinks are important? Yes, that’s right. Having a blog as a major part of your content strategy will: Freshen up your website. One factor Google rewards is something they refer to as “relevance.” In other words, when was the last time your…
WordPress Theme or Custom Design?
A search for ‘wordpress themes‘ returns almost 95 million results. WordPress is so popular that countless theme developers sell, or even give away, themes. Should a business use an off-the-shelf theme, or is it preferable or necessary to have a custom theme specially designed?
Relocating Your Business? Spread the Word Online
If you move your business to a different location, a crucial but often overlooked step is “moving” your business online. If you don’t pay attention to this step, your search rankings may suffer. Work through the steps below to protect what you’ve worked to achieve: Your Website This is something you can easily control, so…
Is Your Website Ready to Be Found?
You’ve invested in SEO. Analytics tells you you’re getting traffic to your website. But what’s going on? You don’t seem to be getting any business. You may have “put the cart before the horse.” All of the traffic in the world will not convert to business if your site isn’t ready for it. You don’t…
What’s So Great About a Blog?
Having a blog on your business website is a great idea, particularly when it comes to the SEO bump it can bring you. What does Google love so much about a blog? Google loves websites that update frequently Most business websites have little reason to update their content. Generally speaking the information on their site…